PROGRAMMATIC MEDIA BUYING

“Programmatic media buying has been shown to increase ROI for media campaigns by 154% in a 60-day period and increase campaign impact by approximately 200% over a three-year period for both advertisers and interactive media agencies.”

Forrester, Total Economic Impact (TEI) study, March 2013, on Rocket Fuel platform aided campaigns

Programmatic buying is fast growing. Marketing dollars are being increasingly shifted to programmatic buying campaigns to optimize advertising spend. The shift marks an opportunity to bid on an inventory source in real time and display a specific ad to a specific consumer in a specific context.

In the process, programmatic buying helps advertisers execute campaigns with fine-grained control and one-to-one marketing at scale. The most revolutionary aspect is that advertisers can buy impressions individually, not by thousands. Smart programmatic buying delivers impressive ROI as advertisers pay only for the exact consumers they want to reach in contexts that work. Since it represents the new direction for buying and selling media, it’s important to set up your campaigns following a full understanding of how these platforms work.

Here’s where MediaTraderz comes in. We consult with you, set up programmatic buying campaigns and remove all the confusion, to bring better results with lower costs and significantly higher ROI.