These days it is a struggle for publishers to keep up and adapt to all of the new programmatic advancements currently taking place. Both sides of the programmatic spectrum, publishers and advertisers, mutually need to overcome technological and organizational challenges for adopting the technologies and rise to the occasion in order to meet each other’s expectations, and their own.
For publishers and advertisers committed to programmatic, both sides need to use quality tools, i.e., DSPs and SSPs, and be up-to-date on how to best use the technology, in order to create the highest value for themselves and their customers. Now is the time to execute.
In 2016 we’re expecting to see a much higher adoption of programmatic and private marketplaces being created and utilized by buyers and sellers. Clearly the programmatic landscape is evolving and maturing in a highly effective manner for both publishers and advertisers. It is just a matter of time as to when the level of technical and general knowledge and skills catches up with the technology itself in order for the industry to break-through to higher levels of adoption.
If you are considering taking on Preferred Deals or Private Auctions for your website, our trained experts at Total Media are available to consult with your team in order to build the most optimal mix of programmatic optimization and monetization for your website’s ad units to increase your monthly revenue earned from web traffic. Please feel free to contact us here.
Brian Blondy is the Marketing Manager at Total Media. You can contact Brian by email at brian@totalmediasolutions.com or on LinkedIn
