ENHANCED AUDIENCE DATA

 

“Accurate and timely audience data is essential for effective online campaigns. By 2017, more than 50% of the value for advertisers will be generated by Audience Data and not by the Impression.”

(Forrester 2012)

Data is used efficiently for these two purposes:

1. For Publishers, data generates income.
   At MediaTraderz we collect, segment, and sell data through RTB platforms
2. For Advertisers, campaign effectiveness is increased by making data-driven decisions based on relevant data. 
   We collect and segment your data and use it to maximize your campaigns